Asset production: I put together banner adverts, email marketing, website designs and other digital design assets.
Full project design tasks: I was often tasked with full end-to-end design processes for websites and branding pieces.
Development: I was one of the only designers at Line who was also able to take a design and hand-code it in clean HTML/CSS to hand over to the back-end developers.
Client management: I was given direct contact with a number of clients where management were confident that I’d represent the company well. I ended up working closely with IKEA, BBC International and a number of large financial organisations.
Secondment: Confident in my abilities, the team seconded me 1 day a week for a period of a few months to help Tesco Bank design and integrate their intranet system.
On joining Line I met Alex and it did not take long until I could see why my predecessor rated him so highly. It is not just that Alex is a great designer to work with it is also his professionalism, passion and constant drive to push himself forward.
Since we first met I have seen Alex challenge his own thinking, push the boundaries of his own style and develop his understanding of web technologies rounding himself into something of a digital guru.
Awards: The work I completed on Digital Podge in 2009 won 2 awards for visual design at both the DADI and BIMA awards.
BAFTA Scotland New Talent award: Worked as part of a 3-strong team with Running Productions, LG and 20th Century Fox on a “Mission 1212” site linked to the 2008 film The Day The Earth Stood Still.
DADI Awards commendation in 2009: Managed IKEA’s email marketing in Scotland, with regular emails to lists of 50,000+ recipients.
Alex is among the rarest breed of designer I know: a genuinely creative thinker with all the taste, technical chops and efficiency to consistently execute his ideas to the full (and somehow on time).
Alex is a very smart designer and developer. Comes up with great creative ideas and always finds clever solutions to problems. Nothing's a hassle and clients love him. One of the last true gentlemen around. Fact.
Passionate, with an eye for detail and keeps cool under pressure, Alex is a excellent designer who produces work of the highest standard. I always found him approachable with a willingness to help. Top bloke!